The challenge that Vincenzo Lancia set for himself back in 1906, convinced that he could offer the burgeoning Italian automobile industry a host of ideas and innovations, is still valid. Other men have taken up the challenge and are today hard at work on it with the same passion.
In almost one hundred years, everything has changed: society, way of life, technical possibilities, and materials. The car has become a product for the masses, an essential component of the quality of our daily life. Today's problems are those of safety, ecology, recycling, mobility, and the interaction between the car and the surrounding environment.
But one thing has remained unchanged: the commitment of the men at Lancia to find concrete answers to these and other questions associated with the motor car, by creating beautiful cars, packed with sophisticated technology and every time coming with that little bit extra in terms of style, technology and elegance that makes all the difference… or, if you prefer, that extra something that turns a common car into a Lancia.