Switzerland Tourism (ST) is a federal public corporation. Its mission, as decreed by a Federal Resolution of 16 December 1994, is to promote Switzerland as a holiday, travel and conference destination both at home and abroad. ST's principal activity is to develop and implement effective marketing programmes, as well as to position Switzerland in international markets as a strong, modern but timeless brand. The company is managed according to business criteria focused on markets' needs and clients' satisfaction. The Board comprises 13 representatives from the tourism sector, and from business and political circles. Around 220 employees work in Switzerland and in 28 other countries.