150 years of Mammut: Big start-up event at the Jungfraujoch
The Mammut Sports Group AG is one of the most important, most successful companies in the Alpine, climbing and outdoor equipment business. Its products set new benchmarks for quality and innovation and constantly create new trends. This Swiss mountain sports brand is synonymous with the highest safety standards and is today a well-nigh complete provider for outdoor equipment.
In 2012, Mammut turns 150 years old. That's a reason to celebrate! Mammut celebrates in the best possible way for a mountain sports equipment company: with the biggest summit project of all time. By October 2012, 150 summits will have been climbed across the whole world. The grand start-up event took place in early August 2011 at the Jungfraujoch, when VIPs from the worlds of sport, politics and business entered the Mammut Base Camp together with 40 international mountain guides.